Privacy Policy

Our Commitment to Privacy

Your privacy is important to us. This website, (the "Site"), is owned and operated by INCEPTION, Inc. ("INCEPTION"). This INCEPTION Privacy Policy ("Privacy Policy") describes how INCEPTION and its affiliates collect, use and disclose personally identifiable information or personal data ("Personal Information") that we may obtain about you ("You") through the Site. When You provide Personal Information to us via our Site, we protect it according to this Privacy Policy. By using any INCEPTION Site, You acknowledge that You have reviewed, understood, and agree to, the terms of this Privacy Policy. If You do not agree to this Privacy Policy, do not use this Site. 

Consider INCEPTION adheres to its Controller and Processor Data Protection Binding Corporate Rules (“BCR Policy”) approved by European data protection authorities with respect to compliance with European data protection laws and specifically to transfers of Personal Information of employees, customers, resellers, suppliers, service providers, and other third parties wherever it is collected and used in conjunction with INCEPTION business activities and the administration of employment between members of the INCEPTION Group or to external service providers. Information about INCEPTION's BCR Policy can be found in the section set out below: "BCR Framework".elling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.

INCEPTION operates in the business-to-business (B2B) software industry. Unlike many companies and websites, we do not focus on consumer users or the collection of consumer data. To the extent we collect information online, our purpose is to better serve our business customers.

BCR Framework

INCEPTION has established the Controller and Processor Binding Corporate Rules Policy when acting as a Data Controller and/or a Data Processor which have been reviewed and approved by European data protection authorities (“BCR Policy”). The BCR Policy is incorporated into an INCEPTION corporate-wide policy, requiring all INCEPTION entities, employees, and third-party providers to comply with and respect the BCR Policy governing the collection, use, access, storage, and transfer of Personal Information among INCEPTION entities and third parties. To learn more about the BCR framework, and to view INCEPTION's BCR Certification, please visit the European Commission’s website.

The Personal Information We Collect

We may collect the following types of information when You browse this Site, any other INCEPTION website, or any site of an INCEPTION affiliate (“INCEPTION Website”):

Personal Information You provide directly when You register on an INCEPTION Website, make an online order, join an online community or another group, inquire about INCEPTION products, or request INCEPTION support or services at any INCEPTION interactive message board or via any e-mail messages You send INCEPTION, including Your name, contact information (phone and fax numbers, address, and email address), ordering information, and payment data.

Personal Information You provide directly, including information You submit through an INCEPTION Website as part of the online job application process, registering for an INCEPTION-sponsored training, event, user group, or conference, creating an online account with INCEPTION, or requesting customer support, education services or information about INCEPTION products.

Passively collected information, including through the use of "cookies" as described below, such as IP addresses, web browser, and operating system information, date and time of visits, and the web page Your Internet browser visits when browsing any INCEPTION Website; click-through information related to INCEPTION emails and related marketing activities; and aggregate, non-Personal Information, such as the number of hits per week or per web page.


INCEPTION SITE uses cookies to distinguish you from other users of an INCEPTION Website. This helps us to provide you with a good experience when you browse our websites and also allows us to improve our sites. For detailed information on the type of cookies we use and the purposes for which we use them and how you can control them, read our Cookie Notice. By using this Site,, or any other INCEPTION Website, you accept the use of cookies in accordance with the Cookie Notice. If you do not accept the use of cookies, please disable them following the instructions in the Cookie Notice, by using the Cookie Consent Tool provided by INCEPTION on this Website, or by changing your browser settings so that cookies cannot be placed on your computer or mobile device.

Web Beacons

INCEPTION may use "web beacon" technology to gather metrics from anonymous web users and email recipients for the purpose of operating and improving INCEPTION websites and email communications. A web beacon is an electronic image that is embedded in a web page or email which allows INCEPTION to track web page views/hits or the opening of an email containing a beacon. INCEPTION may use web beacon in conjunction with cookies to track website activity on this Site,, and other INCEPTION websites. Web beacon tracking by INCEPTION does not identify the name or email address of the web user or mail recipient.

The Way We Use Personal Information

INCEPTION uses Personal Information You have provided directly or information we collect indirectly online about You in the following ways:

For Personal Information You provide directly online, or through email messages, relating to inquiries about products, ordering products, requests for support or services, or downloading products, we use the information to engage in and process transactions with You, to respond to Your inquiries and requests, to provide information on INCEPTION products and services, to provide information on INCEPTION's partners offering INCEPTION's services and products, and to provide customer support activities. Before we use Your Personal Information, we will give You the opportunity to choose whether or not You allow INCEPTION to use Your Personal Information in such ways described in this Privacy Policy. You may at any time choose to stop receiving INCEPTION's emails relating to our marketing materials by following the unsubscribing instructions contained in the emails we send to Your attention. You can also unsubscribe by sending an email to and requesting the removal of Your name from INCEPTION marketing lists.

Some INCEPTION products and services may be advertised by third parties. In the GCC/WorldWide. and other jurisdictions with similar laws, we will only share Your Personal Information if You have not expressed Your preference by opting out of having Your information shared. In countries that are members of the European Union and all other jurisdictions with similar laws, we will only share Your Personal Information if You have agreed to allow us to share Your information with third parties. You have the opportunity to choose to not receive such marketing materials from third parties by updating Your subscription preferences here.

INCEPTION informs You that when You agree for Your information to be shared and used by third parties, then these third parties are responsible for handling Your information. Personal Information You provide online on others’ sites may be provided to third parties working on INCEPTION’s behalf, such as INCEPTION partners, data processors, and advertisers. Therefore, we recommend that You familiarize yourself with their online privacy policies so you understand how INCEPTION partners will use, collect, and handle your information.

For Personal Information You provide online, including cookies, actions, or clicks from hyperlinks and subscriptions, we may use such information to customize future communications and INCEPTION web pages in accordance with communication preferences You have established with INCEPTION.

For some registration, email, and data You provide, we may direct You to particular web pages, customize the web pages You see, or otherwise increase the relevance of the information You receive. INCEPTION may use Analytic Cookies as described in our Cookie Notice accordingly to collect Your Personal Information about web pages visited, page hits per week, and the like, and INCEPTION will use this information internally to improve the design of our web pages.

For Personal Information submitted using the online job application process, we may use and disseminate this information internally and among our affiliates as necessary to consider Your application and to contact You regarding our decision.

For Personal Information submitted online for scheduling training or registering to attend an INCEPTION-sponsored conference or event, we may use and disseminate this information internally and among our affiliates to communicate with You and to facilitate Your registration and participation.

When We Share Your Personal Information

As a global company, INCEPTION shares information for business and marketing purposes only on a need-to-know basis and only with: (a) its own employees and contingent workers (b) the customer from which INCEPTION received the information; (c) INCEPTION distributors, resellers, third parties software vendors, subcontractors, consultants, and third-party service-provider companies, that have agreed to safeguard such information in a like manner to the way that INCEPTION safeguards such information and that have agreed to confidentiality terms with INCEPTION or that have entered into arrangements with INCEPTION to provide the services described in this Privacy Policy; and (d) other entities authorized to have access to such information under applicable law or regulation.

INCEPTION may only disclose Personal Information in accordance with the BCR Policy, as necessary in connection with the sale or transfer of all or part of its business, to protect our rights or property, or to enforce our terms of use and legal notices. INCEPTION may disclose Your Personal Information as required or permitted by law, or at the request of government regulators or other law enforcement officials and the courts (including the issuance of a valid subpoena) only in accordance with our BCR Policy.

INCEPTION will not use or share Your Personal Information in ways unrelated to those described above without first notifying You and offering You a choice as to whether or not we may use Your Personal Information in a different manner.

Data Security, Integrity and Access

INCEPTION is committed to protecting Your privacy. INCEPTION processes Your Personal Information only in ways compatible with the purpose for which it was collected and in accordance with the BCR Policy. To the extent necessary for such purposes, we take reasonable steps to make sure that the information is accurate, complete, current, and otherwise reliable with regard to its intended use. INCEPTION provides data subjects with the opportunity to access, review and correct their own Personal Information, and otherwise provides such individual access to Personal Information in accordance with the BCR Policy. However, INCEPTION expects that You will update your Personal Information with INCEPTION as necessary as described in the section below “How You Can Access or Correct Your Personal Information”.

INCEPTION takes reasonable and appropriate measures to maintain confidentiality and integrity, prevent the unauthorized use or disclosure, of Personal Information, and to protect Personal Information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. This includes maintaining a system of appropriate administrative, physical and technical safeguards to secure such information.

Links to Unaffiliated Third Party Websites

This Site may contain links to unaffiliated third-party websites. If You link to or otherwise visit any other websites managed by third parties, INCEPTION encourages You to review the privacy policies available on such websites. You understand that INCEPTION has no control over those websites and is not responsible or liable for the policies and practices followed by such third parties.

How You Can Access or Correct Your Personal Information

If You have created an online profile with INCEPTION, You can update Your profile by logging on and following the prompts. Other online registration profiles You may have established at INCEPTION relating to sales, marketing, customer support, training, and event registrations can be updated by following the instructions provided within each profile/account.

You can also request access to Your Personal information that we collect online and maintain, and update or correct that information, through e-mailing with the subject line heading of "Privacy Policy Request." To protect Your privacy and security, we will take reasonable steps to verify Your identity before granting access or making corrections.

We may keep information in an off-line form, for archival purposes, or as otherwise required by law. Please note that if Your information is removed from our databases, You may no longer be able to access certain areas of an INCEPTION website requiring registration or a subscription.

Users may request to be removed from the INCEPTION e-mail list, by following the "unsubscribe" instructions on e-mails from INCEPTION or by sending a request to

Revisions and Contact Information

We periodically update the features of INCEPTION Websites. We reserve the right to change this Privacy Policy without advance notice and any modifications are effective when they are posted here. The date of the newest version will be posted below. Please check back frequently, especially before You submit any Personal information at this Site, to see if the Privacy Policy has changed. If You have any questions, please contact us by sending an e-mail message to with the subject line heading of "Privacy Policy Request."

Cooperation Procedure with Data Protection Authorities and Dispute Resolution INCEPTION agrees to cooperate and comply with EU and Switzerland data protection authorities in the investigation and resolution of complaints brought under the BCR Policy, in accordance with the Cooperation Procedure set forth in the BCR Policy.

Questions, Complaints, and Inquiries

Questions or complaints regarding this Privacy Policy, INCEPTION’s BCR Policy, or requests for access to Personal Information should be directed to the INCEPTION Global Privacy Office,